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Insider Today: Landlords' secret weapon
  + stars: | 2024-04-14 | by ( Matt Turner | ) www.businessinsider.com   time to read: +5 min
That chase, and Simpson's subsequent murder trial, changed media forever. A year later, 150 million would watch the jury declare a shocking not guilty verdict. Also read:AdvertisementEmrah_Oztas/ Getty Image, eGreg Bajor/Getty Image, Aleksey Balatskiy/Getty Image, Cici Morosanu/500px/Getty Image, Busà Photography/Getty Image, Abanti Chowdhury/BILandlords' secret weaponBig-time apartment owners have a secret weapon: RealPage, a company that sells software to property managers to help them set rents and juice their profits. Some Spotify staff told BI the company is spending too much on lavish events, especially as it looks to cut even more costs. This week's quote:Advertisement"As a personality hire, you can get away with not being as competent and doing half of your job."
Persons: , ChatGPT, O.J, Simpson, Bundy, Sheriff Roland Jex, Christopher Darden, VINCE BUCCI, Nicole Brown Simpson, Ron Goldman, Ford Bronco, Robert Kardashian, Goldman, Michael Socolow, Rupert Murdoch, Rebecca Zisser, eGreg Bajor, Aleksey Balatskiy, Cici, Abanti Chowdhury, Jia Feng, Sam Smith, Charli XCX, Daniel Bennett Organizations: Service, Business, Aris, Getty, University of Southern, NFL, Ford, CNN, Fox, RealPage, Spotify Locations: America, ANGELES , CA, Rockingham, Los Angeles , CA, AFP, University of Southern California, London
But the impression that Simpson’s all-consuming trial had on shaping the modern media environment cannot be overstated. Simpson’s trial gave way to a media landscape dominated by salacious reality television and talking head-driven cable news. It’s difficult to imagine Trump being elected to the White House without the three-legged stool that Simpson’s trial played a crucial role in building. Reality TV had started earlier, but after Simpson there was a massive profusion of ‘Reality TV,’” Socolow said in an email. “That’s how ‘The Apprentice’ gave Donald Trump a comeback in American culture, and he rode his reality TV stardom to the White House.”
Persons: New York CNN — O.J, Simpson, Donald Trump, Nicole Brown Simpson, Ronald Goldman, Simpson’s, Jeffrey Toobin, Nancy Grace, Greta Van Susteren, Dan Abrams, Harvey Levin, Gregg Jarrett, Al Cowlings, Allen J, Lance Ito’s, Robert Kardashian, Kardashian, Peter Jennings, Tom Brokaw, Andy Lack, , Michael Socolow, Rupert Murdoch, Socolow, , Ted Turner, Murdoch, Trump, “ Simpson, ” Socolow Organizations: New York CNN, National Football League, Patrol, Bronco, Los Angeles Times, CNN, Court TV, The New York Times, NBC, University of Maine Communications, Fox, Fox News, TV Locations: New York, Los Angeles, California, Brentwood, The, Australian
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